An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors

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Journal

Title: Journal of the Academy of Marketing Science

Abbreviated Title: Journal of the Academy of Marketing Science

Publisher: SAGE Publications

ISSN (Print): 0092-0703

Publication date Created: July 01 2002

Publication date (Print): July 01 2002

Volume: 30

Issue: 3

Pages: 184-201

Article

DOI: 10.1177/0092070302303001

SO-VID: 80683ef1-9004-46eb-b631-df2aa925aff4

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