Classifying Services to Gain Strategic Marketing Insights

Lovelock, Christopher H.

doi:10.2307/1251193

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Classifying Services to Gain Strategic Marketing Insights

Author(s): Christopher H. Lovelock

Publication date Created: 22 1983

Publication date (Print): 22 1983

Journal: Journal of Marketing

Publisher: JSTOR

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Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: 22 1983

Publication date (Print): 22 1983

Volume: 47

Issue: 3

Page: 9

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DOI: 10.2307/1251193

SO-VID: 72bb66c4-cc96-40ba-b6f0-b59c822719da

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Classifying Services to Gain Strategic Marketing Insights

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Ecosystem services

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