Services in Society and Academic Thought: An Historical Analysis

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Most cited references 19

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The Comparative Advantage Theory of Competition

Shelby D. Hunt, Robert M. Morgan (1995)

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Classifying Services to Gain Strategic Marketing Insights

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Breaking Free from Product Marketing

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Author and article information

Journal

Title: Journal of Macromarketing

Abbreviated Title: Journal of Macromarketing

Publisher: SAGE Publications

ISSN (Print): 0276-1467

ISSN (Electronic): 1552-6534

Publication date Created: July 25 2016

Publication date (Print): July 25 2016

Volume: 25

Issue: 1

Pages: 42-53

Article

DOI: 10.1177/0276146705275294

SO-VID: 6ac2df7e-e433-48ea-8803-6dc35b006834

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