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      Designing Conjoint Choice Experiments Using Managers’ Prior Beliefs

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing Research
      Publisher: American Marketing Association (AMA)

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          Bayesian Experimental Design: A Review

          Kathryn M Chaloner, Isabella Verdinelli (1995)
          Article 0 comments Cited 272 times – based on 0 reviews     Review now
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            Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data

            Jordan Louviere, George Woodworth (1983)
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              The Importance of Utility Balance in Efficient Choice Designs

              Joel Huber, Klaus Zwerina (1996)
              Article 0 comments Cited 112 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2437
                Publication date Created: November 2001
                Publication date (Print): November 2001
                Volume: 38
                Issue: 4
                Pages: 430-444
                Article
                DOI: 10.1509/jmkr.38.4.430.18904
                SO-VID: 5ab3a334-2c16-496f-8f45-566882a48173
                Copyright © © 2001
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