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The Importance of Utility Balance in Efficient Choice Designs
Author(s):
Joel Huber
,
Klaus Zwerina
Publication date
Created:
August 1996
Publication date
(Print):
August 1996
Journal:
Journal of Marketing Research
Publisher:
JSTOR
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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The Behavioral Economics of Music: A Framework for the Study of Music Listening, Evaluation, and Choice Behavior
Author and article information
Journal
Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
JSTOR
ISSN (Print):
00222437
Publication date Created:
August 1996
Publication date (Print):
August 1996
Volume
: 33
Issue
: 3
Page
: 307
Article
DOI:
10.2307/3152127
SO-VID:
c21f16c7-cb05-425b-a11b-5a1efe595792
Copyright ©
© 1996
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