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      Effects of Pros and Cons of Applying Big Data Analytics to Consumers’ Responses in an E-Commerce Context

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      Publication date Created:
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      Journal: Sustainability
      Publisher: MDPI AG

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          Big Data consumer analytics and the transformation of marketing

          Sunil Erevelles, Nobuyuki Fukawa, Linda Swayne (2016)
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            Big Data and Management

            A Pentland, G. George, M. Haas (2014)
            Article 0 comments Cited 199 times – based on 0 reviews     Review now
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              Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

              Kamonthip Maichum, Ke-Chung Peng, Surakiat Parichatnon (2016)
              Article 0 comments Cited 116 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Journal ID (publisher-id): SUSTDE
                Title: Sustainability
                Abbreviated Title: Sustainability
                Publisher: MDPI AG
                ISSN (Electronic): 2071-1050
                Publication date Created: May 2017
                Publication date (Electronic): May 11 2017
                Volume: 9
                Issue: 5
                Page: 798
                Article
                DOI: 10.3390/su9050798
                SO-VID: 497b8576-7279-4ffe-a6e8-ef2454443280
                Copyright © © 2017
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                https://creativecommons.org/licenses/by/4.0/

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