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Big Data consumer analytics and the transformation of marketing
Author(s):
Sunil Erevelles
,
Nobuyuki Fukawa
,
Linda Swayne
Publication date
Created:
February 2016
Publication date
(Print):
February 2016
Journal:
Journal of Business Research
Publisher:
Elsevier BV
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International Journal of Automation & Digital Transformation
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A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm?
Kathleen Conner
(2016)
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What Constitutes a Theoretical Contribution?
David A. Whetten
(1989)
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A Framework for Conceptual Contributions in Marketing
Deborah MacInnis
(2011)
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Author and article information
Journal
Title:
Journal of Business Research
Abbreviated Title:
Journal of Business Research
Publisher:
Elsevier BV
ISSN (Print):
01482963
Publication date Created:
February 2016
Publication date (Print):
February 2016
Volume
: 69
Issue
: 2
Pages
: 897-904
Article
DOI:
10.1016/j.jbusres.2015.07.001
PubMed ID:
25514866
SO-VID:
b7c8a1fc-5388-440b-a005-9c3436f0c429
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© 2016
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