27
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: not found
      • Article: not found

      Big Data consumer analytics and the transformation of marketing

      , ,
      Journal of Business Research
      Elsevier BV

      Read this article at

      ScienceOpenPublisherPubMed
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references33

          • Record: found
          • Abstract: not found
          • Article: not found

          A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm?

            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            What Constitutes a Theoretical Contribution?

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              A Framework for Conceptual Contributions in Marketing

                Bookmark

                Author and article information

                Journal
                Journal of Business Research
                Journal of Business Research
                Elsevier BV
                01482963
                February 2016
                February 2016
                : 69
                : 2
                : 897-904
                Article
                10.1016/j.jbusres.2015.07.001
                25514866
                b7c8a1fc-5388-440b-a005-9c3436f0c429
                © 2016
                History

                Comments

                Comment on this article