Title:
Journal of Public Policy & Marketing
Abbreviated Title:
Journal of Public Policy & Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0743-9156
Publication date Created:
September
2005
Publication date
(Print):
September
2005
Volume: 24
Issue: 2
Pages: 222-233
Article
DOI: 10.1509/jppm.2005.24.2.222
SO-VID: 43c366fd-53b7-47d6-84c0-744658182b6e
Copyright © ©
2005