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Consumer Rankings of Risk Reduction Methods
Author(s):
Ted Roselius
Publication date
Created:
January 1971
Publication date
(Print):
January 1971
Journal:
Journal of Marketing
Publisher:
JSTOR
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NeuroImaging Methods
Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
January 1971
Publication date (Print):
January 1971
Volume
: 35
Issue
: 1
Page
: 56
Article
DOI:
10.2307/1250565
SO-VID:
3c0367ef-b1fe-4c4d-b205-9a704f4e5ef6
Copyright ©
© 1971
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