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      Efficient Continuous Multi-Query Processing over Graph Streams

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          Abstract

          Graphs are ubiquitous and ever-present data structures that have a wide range of applications involving social networks, knowledge bases and biological interactions. The evolution of a graph in such scenarios can yield important insights about the nature and activities of the underlying network, which can then be utilized for applications such as news dissemination, network monitoring, and content curation. Capturing the continuous evolution of a graph can be achieved by long-standing sub-graph queries. Although, for many applications this can only be achieved by a set of queries, state-of-the-art approaches focus on a single query scenario. In this paper, we therefore introduce the notion of continuous multi-query processing over graph streams and discuss its application to a number of use cases. To this end, we designed and developed a novel algorithmic solution for efficient multi-query evaluation against a stream of graph updates and experimentally demonstrated its applicability. Our results against two baseline approaches using real-world, as well as synthetic datasets, confirm a two orders of magnitude improvement of the proposed solution.

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          The Dynamics of Viral Marketing

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          We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of recommendations and the cascade sizes, which we explain by a simple stochastic model. We analyze how user behavior varies within user communities defined by a recommendation network. Product purchases follow a 'long tail' where a significant share of purchases belongs to rarely sold items. We establish how the recommendation network grows over time and how effective it is from the viewpoint of the sender and receiver of the recommendations. While on average recommendations are not very effective at inducing purchases and do not spread very far, we present a model that successfully identifies communities, product and pricing categories for which viral marketing seems to be very effective.
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            Exploiting vertex relationships in speeding up subgraph isomorphism over large graphs

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              Continuous Subgraph Pattern Search over Certain and Uncertain Graph Streams

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                Author and article information

                Journal
                13 February 2019
                Article
                1902.05134
                3be28111-f3af-4246-b0c1-2235a680381d

                http://arxiv.org/licenses/nonexclusive-distrib/1.0/

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                Custom metadata
                cs.DS

                Data structures & Algorithms
                Data structures & Algorithms

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