Title:
Journal of Consumer Research
Abbreviated Title:
J CONSUM RES
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
September
1981
Publication date
(Print):
September
1981
Volume: 8
Issue: 2
Page: 197
Article
DOI: 10.1086/208856
SO-VID: 3b6955e3-0e5e-49e3-9fd5-3f18fc0a2802
Copyright © ©
1981