Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
June
2008
Publication date
(Print):
June
2008
Volume: 45
Issue: 3
Pages: 261-279
Article
DOI: 10.1509/jmkr.45.3.261
PubMed ID: 11082163
SO-VID: 3381e2e7-6247-4ca5-ae0a-c86639ceb6b0
Copyright © ©
2008