Canadian Consumers’ Perceptions of Sustainability of Food Innovations

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Abstract

Educated consumer food choices not only enhance personal health but can also contribute to environmental, economic, and social well-being, as well as food sustainability. This exploratory study examines Canadian consumers’ perceptions of sustainable and innovative food, along with their sources of information. It uses nationwide survey data and statistical tests (chi-square and Kruskal–Wallis tests) to test differences between different demographic groups. Results show that consumers refer mostly to the ecological aspect of food sustainability in their perceptions and food-buying behavior. Web-based information was a widely consulted source of information about food-related sustainability and innovation, although it ranked low among consumers in terms of trust level. The most trusted sources of information about food sustainability and innovation were mainly institutional—medical professionals and university scientists. Survey results also demonstrate that perceptions of sustainability and trust in sources of information varied in different socio-demographic segments. The current insights can be used to guide policymakers in making informed guidelines and recommendations to inform Canadian consumers about sustainable food-consumption practices.

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Reducing food’s environmental impacts through producers and consumers

T Nemecek, J Poore (2018)

Food's environmental impacts are created by millions of diverse producers. To identify solutions that are effective under this heterogeneity, we consolidated data covering five environmental indicators; 38,700 farms; and 1600 processors, packaging types, and retailers. Impact can vary 50-fold among producers of the same product, creating substantial mitigation opportunities. However, mitigation is complicated by trade-offs, multiple ways for producers to achieve low impacts, and interactions throughout the supply chain. Producers have limits on how far they can reduce impacts. Most strikingly, impacts of the lowest-impact animal products typically exceed those of vegetable substitutes, providing new evidence for the importance of dietary change. Cumulatively, our findings support an approach where producers monitor their own impacts, flexibly meet environmental targets by choosing from multiple practices, and communicate their impacts to consumers.