Impact of user-generated and professional critics reviews on Bollywood movie success

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Journal

Title: Australasian Marketing Journal (AMJ)

Abbreviated Title: Australasian Marketing Journal (AMJ)

Publisher: Elsevier BV

ISSN (Print): 14413582

Publication date Created: August 2015

Publication date (Print): August 2015

Volume: 23

Issue: 3

Pages: 179-187

Article

DOI: 10.1016/j.ausmj.2015.02.001

SO-VID: 1f5aea65-5e53-42b0-8a27-81ce44f47520

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https://www.elsevier.com/tdm/userlicense/1.0/

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