On the (Mis)Use of Deception in Web-Based Research : Challenges and Recommendations

Abstract

Abstract. The deception of research participants remains a controversial issue in the behavioral sciences. Current ethics codes consistently limit the use of deception to cases in which non-deceptive alternatives are unfeasible and, crucially, require that participants subjected to deception be debriefed correspondingly along with an option to withdraw their data after learning about the deception. These conditions pose a particular challenge in the context of web-based research because participants can typically discontinue a study unilaterally (i.e., dropout by simply closing the browser window) in which case full debriefing and an option to withdraw one’s data are no longer available. As a consequence, the study would no longer be compatible with ethical standards. Based on recent meta-analytical data, we provide an existence proof of this problem, showing that deception is used in web-based research with little to no indication of safeguards ensuring full debriefing and subsequent data withdrawal options. We close by revisiting recommendations for the (non-)use of deception in web-based research and offer solutions to implement such safeguards in case deception is truly unavoidable.