Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations

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Most cited references 41

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The measurement and antecedents of affective, continuance and normative commitment to the organization

Natalie J Allen, John P. Meyer (1990)

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The Commitment-Trust Theory of Relationship Marketing

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Organizational Images and Member Identification

Jane Dutton, Janet Dukerich, Celia Harquail (1994)

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Author and article information

Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: American Marketing Association (AMA)

ISSN (Print): 0022-2429

Publication date Created: July 2000

Publication date (Print): July 2000

Volume: 64

Issue: 3

Pages: 34-49

Article

DOI: 10.1509/jmkg.64.3.34.18030

SO-VID: 01405f9d-d443-456e-bb3e-d66bdd752ff8

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