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883
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Unveiling the latent consumer values from art-infused products: A qualitative approach
Author(s):
Mansi Gupta
1
,
Rakesh Mohan Joshi
1
Publication date
(Electronic):
January 23 2023
Journal:
Journal of Global Fashion Marketing
Publisher:
Informa UK Limited
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Algerian Journal of Natural Products
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48
Record
: found
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Consumer perceived value: The development of a multiple item scale
Jillian Sweeney
,
Geoffrey Soutar
(2001)
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Why we buy what we buy: A theory of consumption values
Jagdish Sheth
,
Bruce Newman
,
Barbara L. Gross
(1991)
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Value-based segmentation of luxury consumption behavior
Klaus-Peter Wiedmann
,
Nadine Hennigs
,
Astrid Siebels
(2009)
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Author and article information
Contributors
Mansi Gupta:
(View ORCID Profile)
Rakesh Mohan Joshi:
(View ORCID Profile)
Journal
Title:
Journal of Global Fashion Marketing
Abbreviated Title:
Journal of Global Fashion Marketing
Publisher:
Informa UK Limited
ISSN (Print):
2093-2685
ISSN (Electronic):
2325-4483
Publication date Created:
April 03 2023
Publication date (Electronic):
January 23 2023
Publication date (Print):
April 03 2023
Volume
: 14
Issue
: 2
Pages
: 173-186
Affiliations
[
1
]
Marketing, Indian Institute of Foreign Trade, New Delhi, India
Article
DOI:
10.1080/20932685.2022.2155682
SO-VID:
a2a87a5a-e004-450a-9942-4dd6da90e204
Copyright ©
© 2023
History
Data availability:
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