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The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior
JHJ Min, HJJ Chang, T-MC Jai, Jae Min, Hyo Jung (Julie) Chang, Tun-Min (Catherine) Jai, Morgan Ziegler, J.H. Min, H.J. CHANG, T.C. Jai, J Min, H Chang, T. Jai, M. Ziegler
2019
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