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      Avian Influenza Risk Perceptions, Laos

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          To the Editor: After the 2004 outbreak of highly pathogenic avian influenza (HPAI) in poultry in Lao People’s Democratic Republic (PDR), the Ministry of Health implemented extensive virologic surveillance ( 1 , 2 ). Surveillance began in July 2005, and by early 2006, only sporadic cases were found. In July 2006, an outbreak of HPAI was confirmed on 2 chicken farms in Vientiane, the capital city of Lao PDR ( 1 , 3 ). Most of Laos’ ≈20 million chickens are kept on family-owned backyard farms; 3.2 million are on commercial farms ( 4 ). This production meets 80% of Lao poultry (chicken, duck, goose, quail) needs; imports from neighboring countries, either through legal trade or cross-border smuggling, account for the rest ( 3 ). Common poultry diseases occur frequently during the cold season, and lack of reporting of poultry deaths is of concern ( 4 ). Until February 2007, no human cases of influenza A (H5N1) had been reported in Lao PDR. To learn more about Laotians’ knowledge of HPAI and perceptions of their risk, we conducted a cross-sectional survey. In March–April 2006, participants in 3 settings (Vientiane, urban; Oudomxay, semiurban; Attapeu Province and Hinheub District, both rural) were interviewed in the Lao language by means of a standardized 33-question survey. We recorded information about behavior, poultry handling and keeping practices, and poultry deaths. We used multivariate analysis (Stata, version 8; Stata Corporation, College Station, TX, USA) to analyze the factors associated with behavior changes. Using a random sampling list of visitors and vendors, we interviewed 461 respondents in 4 Vientiane city markets (Vientiane has 114,793 households and 3,700 registered poultry farms) ( 5 ). Semiurban respondents were recruited in Oudomxay (40,987 households, 715 poultry farms), an active trading zone near the Chinese border. Rural respondents were recruited from Hinheup District and in Attapeu (19,050 households, 360 poultry farms), near the Vietnam border. Twenty villages were randomly selected, and 10 participants per village were randomly selected for interview. Approval for the investigation was obtained from the health and market authorities. Oral consent for interview was obtained from participants. A total of 842 participants were interviewed (Table). Differences in occupation and literacy were associated with different study areas. Differences in participant sex and age were also noted because, in the rural areas, interviews took place in the home. A total of 583 (69.3%) participants were female: 302 (65.5%), 139 (68.2%), and 150 (79.3%), in urban, semiurban, and rural areas, respectively; p = 0.002, 95% confidence interval 66–72. Mean ages for participants in these areas were 41 (range 40–43), 34 (range 32–36), and 38 (range 37–41) years, respectively; p<0.001. Animal breeding was conducted by 50% of families. Daily close exposure to poultry was common (39.6%). Few families owned a henhouse, and no special handling of poultry was reported. Rates of poultry vaccination against common poultry diseases were higher in urban and semiurban areas; veterinary surveillance was low (10.2%). Table Avian influenza knowledge, risk perception, and poultry-keeping behavior, Lao People’s Democratic Republic* Characteristic Urban, n (%) Semiurban, n (%) Rural, n (%) Total, n (%) p value 95% CI Total persons interviewed 461 192 189 842 Illiterate 175 (37.9) 60 (31.2) 181 (95.7) 416 (49.4) <0.001 47.1–54 Occupation Housewife 126 (27.3) 24(12.5) 94 (50) 244 (28.9) <0.001 32–25.9 Farmer 25 (5.4) 36 (18.75) 75 (40) 136 (16.1) <0.001 13.7–18.6 Government worker 103 (22.4) 22 (11.5) 3 (1.5) 128 (15.2) <0.001 12.8–17.6 None 2 (4.3) 0 24 (12.6) 36 (4.2) <0.001 2.9–5.6 Keep poultry 185 (40.2) 97(50.5) 159 (84.3) 441 (59.4) <0.001 19 (17–20) >1 poultry death, past 2 mo† 58 (31.3) 84 (86.5) 95 (59.7) 239 (54.1) <0.000 49.5–58.8 Any poultry deaths, past 2 y 95 (51.3) 62 (63.9) 141 (88.6) 298 (65.5) <0.001 63.2–71.9 Response to dead poultry (n = 399)‡ Bury dead chickens 105 (56.7) 87 (89.6) 118 (74.2) 310 (70.2) <0.001 66–74.6 Throw out dead chickens 50 (27.0) 5 (5.1) 9 (5.6) 64 (14.5) <0.001 11.2–17.8 Eat dead chickens 1 (0.5) 2 (2.0) 7 (4.4) 10 (2.2) 0.06 0.9–3.7 Treat other chickens 0 0 5 (2.6) 5 (0.5) <0.001 0.07–1.1 Apply lime to backyard 0 8 (1.7) 1 (0.5) 9 (1.0) <0.001 0.03–1.7 Sell dead chickens 0 1 (1.0) 0 1 (0.1) 0.1 0.00–0.3 Report dead chickens 0 0 0 0 NA NA Poultry location Henhouse 39 (21.0) 4 (4.4) 7 (4.4) 50 (11.3) <0.001 8.4–14.3 Inside house 8 (4.3) 1 (1.03) 2 (12.6) 11 (2.4) 0.003 1–3.9 Near house (<5 m) 78 (42.2) 59 (61) 28 (17.7) 165 (37.4) <0.001 32.9–41.9 Far from house (>5 m) 58 (31.3) 30 (31) 114 (71.7) 202 (45.8) <0.001 41.2–50.5 Regular poultry vaccination 81 (43.7) 54 (55.6) 19 (11.9) 154 (34.2) <0.001 30.5–39.4 Information source Never heard 8 (1.7) 11 (5.1) 7 (3.7) 26/837 (3.1) 0.02 1.9–4.3 Heard from television 388 (86.4) 158 (87.8) 178 (97.8) 724 (89.2) <0.001 (86.4–90.8) Heard from radio 19 (4.2) 12 (6.6) 4 (2.2) 35 (4.3) 0.1 (3.02–5.9) Read in paper 6 (1.3) 1 (0.5) 0 7 (0.8) 0.003 (0.34–1.8) Perceive risk for avian influenza In Laos 369 (81.6) 110 (60.7) 8 (4.3) 487 (59.6) <0.001 56.3–63 At home 293 (64.8) 72 (40.0) 5 (2.6) 370 (45.7) <0.001 41.9–48.8 Unable to describe human disease 116 (25.6) 116 (63.7) 182 (97.5) 414 (50.7) <0.001 47.3–54.2 Able to describe as lethal for poultry 306 (67.5) 90 (49.7) 2(1.0) 398 (48.7) <0.0001 45.3–52.2 Behavior change‡ 416 (91.8) 125 (69.0) 7 (3.8) 548 (67.1) <0.0001 63.9–70.4 Stopped eating chicken 328 (72.4) 120 (66.2) 0 448 (54.9) <0.000 51.5–58.3 Avoided contact 348 (76.8) 60 (33.1) 3 (1.6) 411 (50.3) <0.000 46.9–53.8 Stopped keeping poultry 335 (73.9) 13 (7.1) 1 (0.5) 349 (42.7) <0.000 39.4–46.2 Wore mask 338 (74.6) 10 (5.5) 1 (0.5) 349 (42.7) <0.000 39.4–46.2 Washed hands after contact 100 (22.0) 3 (1.6) 1 (0.5) 104 (12.7) <0.002 10.5–15 Ate well-cooked chicken 155 (34.2) 3 (1.6) 1 (0.5) 159 (19.4) <0.000 16.8–22.2 *CI, confidence interval; NA, not applicable.
†Mean nos. of poultry deaths were 15 (range 10–19), 27 (range 22–32), and 15 (range 13–18) for urban, semiurban, and rural areas, respectively. Total mean = 19.3; p<0.0001; 95% CI, 17.0–18.4.
‡95% CIs were 89–94, 62–76, and 1–7 for urban, semiurban, and rural areas, respectively. Overall, 96.9% of respondents had already heard of HPAI, mainly through television. Urban residents ranked it as the most well-known poultry disease, but rural residents ranked it fifth. Less than half of the respondents had some knowledge of the disease signs and symptoms for humans and poultry; 28.4% could describe 1 symptom. Half of the respondents believed that they were not at risk for human avian influenza or that their poultry were not at risk for it. Respondents in urban and semiurban areas knew more about avian influenza than those in rural areas. During the cold season, poultry deaths were higher in the north (colder) and south than in Vientiane. The poultry mortality rate during the cold season was similar to that of Cambodia ( 6 ). Behavior regarding poultry deaths differed between areas. Despite a high rate of poultry deaths, none of the interviewees had notified authorities. Since hearing about HPAI, 67.1% respondents, mainly in Vientiane, claimed that they had changed behavior regarding poultry. Multivariate analysis showed the following factors to be associated with behavior change: level of education (p = 0.002), urban living (p<0.001), knowledge of avian influenza risk (p<0.001) and disease (p<0.001), owning poultry (p<0.001), and being a government worker (p<0.001). This study had limitations but provides new insights on Laotians’ knowledge and poultry practices with regard to HPAI. Despite a high level of awareness, populations underestimated the risk, particularly those in rural areas. Most respondents were unaware of appropriate poultry-handling measures to reduce risk ( 6 ). The claimed changes were higher (more frequent and more substantial) in urban (91.8%) than in rural sites (3.8%, p<0.001), higher than changes made by their counterparts in Thailand ( 7 ), and confirmed by reports after the 2004 outbreaks ( 8 , 9 ). These differences between urban and rural areas might be explained not only by participant characteristics but also by a lower extent of the awareness campaign in rural areas. Failure to report poultry deaths should be addressed and has several possible explanations. Farmers are accustomed to common yearly poultry deaths, which are not reported. In the absence of an official compensation statement, farmers may fear income loss from massive poultry culling. Our results emphasize the need for more accurate information about transmission risks, notification requirements, safer behavior and practices, and compensation for losses. Focus also needs to be placed on building capacity in the veterinary system ( 10 ). These issues should be integrated in the Laos National Avian Influenza Control and Pandemic Preparedness Plan (2006–2010).

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          Avian Influenza Risk Communication, Thailand

          To the Editor: Twenty-two human cases of H5N1 highly pathogenic avian influenza (HPAI) have been reported in Thailand since 2003, with 14 deaths ( 1 ). From July to December 2005, I investigated Thai consumers' food safety practices by conducting an oral survey prepared in the Thai language. Interviews were conducted in 3 areas that have not had cases of H5N1 avian influenza, Bangkok (urban, n = 126), Rangsit (suburban, n = 125), and Phetchabun (rural, n = 50). Of the 301 Thai consumers surveyed, 92% thought that Thailand has >1 food safety problems, such as pesticide residues (62%), poor personal hygiene of food vendors (39%), and microbiologic/viral contamination of food (26%). Although the Thai Ministry of Public Health has conducted an aggressive public education campaign regarding HPAI ( 2 ), only 6% named bird flu as their primary concern. Most participants had some knowledge of avian influenza; 88% of participants knew the name of the disease, and of those, all knew that infections can be deadly, and 97% knew that interacting with and slaughtering infected birds are the most risky activities. In the rural area, 72% of participants had backyard chickens (almost no one had them in urban and suburban areas). Of those, only 6% were aware of the symptoms of HPAI in poultry. Most villagers knew that minimizing contact with birds could reduce their risk for infection; however, they were not sure how they could minimize contact. None of the owners of backyard chickens had tested them for HPAI. The reporting system for HPAI was not easily accessible for home poultry producers. The findings of this study are similar to those of Olsen et al., who reported that widespread knowledge of avian influenza had not resulted in behavior change ( 2 ). Behavior change is a complex process; both motivators and barriers contribute to change. One participant said that the household chickens were a very important economic source, not only for the household but also for her entire village. Eggs were usually consumed within the household or sold at the local market. This villager also said that government educators told villagers not to directly interact with or slaughter chickens at home. Although she was well aware of the danger of HPAI, she thought the recommendations would be impossible to follow since feeding and egg collection involve direct interaction with chickens. When a chicken is no longer able to produce eggs, the participant slaughters the hen and either eats or sells the meat. No facility that could safely slaughter chickens is available in the village, so she does it at home. The pattern of the villagers' risk perception was interesting. They were very aware of the risk backyard chickens present in the mid-northern area of Thailand, where many HPAI infected poultry have been reported, but they simply thought it would not happen to their chickens. The villagers' lack of concern is compatible with Slovik's theory of risk perception, whereby familiar, naturally occurring risks elicit much less concern than unfamiliar, human-made risks ( 3 ). The complacency among these villagers indicates that behavior changes will not occur unless villagers are provided with practical recommendations. Many organizations, such as the Food and Agricultural Organization of the United Nations, the World Health Organization, and the Centers for Disease Control and Prevention, have determined that risk communication is one of the most important strategies to respond to an influenza pandemic. The Thai Ministry of Public Health is conducting a national public awareness campaign to stop the spread of HPAI. Thailand has a rapidly developing metropolitan area and many traditional village areas, and the campaign targets people in all areas. The campaign must provide highly practical recommendations for persons who own backyard chickens. Three practical items should be included in the campaign: 1) a list of detailed symptoms of HPAI in poultry and humans; 2) guidelines on raising and slaughtering home-raised poultry, with a list of protective equipment such as boots, masks, and goggles, as well as cleaning materials; 3) instructions on how to report sick birds or persons to the Thai Ministry of Health. Many obstacles prevent Thai consumers from following recommendations to reduce their risk for HPAI, primarily their economic status. Reporting sick birds voluntarily could lead to the destruction of their source of income unless they are compensated for depopulated flocks. To encourage persons to report or test sick birds, home poultry producers should be informed that the Thai government has initiated a system to compensate them for culled birds. Purchasing protective equipment for home slaughter may be cost-prohibitive, however. Therefore, a successful campaign must address economic considerations. Conducting a risk communication program with consumers can be a tremendous challenge. However, considering the high literacy level of Thai consumers (98%) ( 4 ), written information is well accepted; therefore, increasing the awareness of HPAI and providing practical recommendations could be achieved in Thailand, if planned carefully.
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            A veterinarian's experience of the spring 2004 avian influenza outbreak in Laos.

            Since it was first reported in December 2003, the outbreak of avian influenza A/H5N1 has spread to at least nine countries in Asia, affected multiple species of animals, and caused at least 42 human deaths. The magnitude and extent of this zoonotic outbreak are unprecedented, continue to grow, and threaten the start of a global human influenza pandemic. Control of the H5N1 outbreak has required the implementation of integrated human and veterinary health surveillance and response efforts. These efforts have also necessitated an unprecedented level of bilateral and multilateral international communication and cooperation. This report describes the contribution of one public-health veterinarian to the H5N1 outbreak response effort in Laos, and emphasises the value of multidisciplinary approaches to addressing this and future emerging infectious disease outbreaks.
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              Author and article information

              Journal
              Emerg Infect Dis
              EID
              Emerging Infectious Diseases
              Centers for Disease Control and Prevention
              1080-6040
              1080-6059
              July 2007
              : 13
              : 7
              : 1126-1128
              Affiliations
              [* ]Institut Francophone pour la Médecine Tropicale, Vientiane, Lao PDR
              []Ministry of Health, Vientiane, Lao PDR
              Author notes
              Address for correspondence: Hubert Barennes, Institut Francophone pour la Médecine Tropicale, BP 9516 Vientiane, Lao PDR; email: hubert.barennes@ 123456auf.org
              Article
              06-1197
              10.3201/eid1307.061197
              2878220
              18214204
              38eadd4e-ca65-491f-8d6d-8a40f3e55d65
              History
              Categories
              Letters to the Editor

              Infectious disease & Microbiology
              bird flu,avian influenza,lao pdr,laos,behavior,letter
              Infectious disease & Microbiology
              bird flu, avian influenza, lao pdr, laos, behavior, letter

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