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      Frankincense, Myrrh, and Spices : The Oldest Global Supply Chain?

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      Journal of Macromarketing
      SAGE Publications

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          Abstract

          Frankincense, myrrh, and spices were highly coveted and highly expensive necessities of life in the ancient world. They were transported from distant corners of the world to their Mediterranean customers, and their routes crossed the Arabian Peninsula by camel caravan. An Arabian tribe, the Nabataeans, monopolized this trade nearly two thousand years ago. Their supply chain, with a hub-and-spoke structure, partnerships, value-added services, innovative packaging, and early adoption of technology, bears striking resemblance to those of today. It differed though, in its elaborate and painstaking security precautions. This tight security was mandated by the lawlessness of the era and the high value of the merchandise. The Nabataean supply chain maintained its competitive advantage for more than five centuries. This article compares it with those of today and examines the Nabataeans, a nomadic tribe that shaped the basic concepts of supply chain management.

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          Most cited references46

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          Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora

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            The Production of Perfumes in Antiquity: The Cases of Delos and Paestum

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              Commercial Amphoras: The Earliest Consumer Packages?

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                Author and article information

                Journal
                Journal of Macromarketing
                Journal of Macromarketing
                SAGE Publications
                0276-1467
                1552-6534
                September 2008
                September 01 2008
                September 2008
                : 28
                : 3
                : 275-288
                Affiliations
                [1 ]John Carroll University,
                Article
                10.1177/0276146708320446
                d27d9ce9-8bd4-48d3-89a5-ddb6444d7921
                © 2008

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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