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Meinungsbildung in der Mediengesellschaft
Literatur
other
Author(s):
Cornelia Eisenstein
Publication date
(Print):
1994
Publisher:
VS Verlag für Sozialwissenschaften
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Thieme
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Diffusion of innovations
E Rogers
,
E. ROGERS
,
EM Rogers
…
(1962)
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Social Theory and Social Structure
RK MERTON
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RK Merton
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R. MERTON
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(1968)
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The effects of mass communication
JT Klapper
,
J. Klapper
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T. Klapper J.
…
(1960)
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Book Chapter
Publication date (Print):
1994
Pages
: 290-318
DOI:
10.1007/978-3-322-92469-8_12
SO-VID:
404febc9-3eb6-422a-9e65-be7ac1d0a758
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Book chapters
pp. 13
Einleitung
pp. 19
Relevanz der Massenkommunikation
pp. 47
Massenmediale und interpersonale Kommunikation
pp. 96
Diffusion
pp. 129
Modifikation des “Two-Step Flow”
pp. 153
Multi-Step Flow of Communication
pp. 176
Meinungsführerschaft in Marketing und Werbung
pp. 193
Methode
pp. 213
Methodisches Design der Studie
pp. 222
Ergebnisse der Untersuchung
pp. 285
Retrospektive und Ausblick
pp. 290
Literatur
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