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The New Generation Z in Asia: Dynamics, Differences, Digitalisation
Generation Z in the United Arab Emirates: A Smart-Tech-Driven iGeneration
edited-book
Author(s):
Nisreen Ameen
,
Amitabh Anand
Publication date
(Print):
October 23 2020
Publisher:
Emerald Publishing Limited
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Is Open Access
Generation Z consumers' expectations of interactions in smart retailing: A future agenda
Constantinos-Vasilios Priporas
,
Nikolaos Stylos
,
Anestis Fotiadis
(2017)
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Enabling smart retail settings via mobile augmented reality shopping apps
Scott G. Dacko
(2017)
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Constituents and consequences of smart customer experience in retailing
Sanjit Roy
,
M S Anandi Balaji
,
Saalem Sadeque
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(2017)
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Author and book information
Book Chapter
Publication date (Print):
October 23 2020
Pages
: 181-192
DOI:
10.1108/978-1-80043-220-820201018
SO-VID:
12f5da69-b0ab-454a-b6e6-a8f83d47b135
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Book chapters
pp. i
Prelims
pp. 3
Generation Z in Asia: A Research Agenda
pp. 23
Generation Z in China: Implications for Global Brands
pp. 39
Generation Z in Hong Kong: Simple While Multi-tasking
pp. 55
Generation Z in Japan: Raised in Anxiety
pp. 71
Generation Z in Taiwan: Low Salaries, ‘Little Happiness’, and a Social-Media World in the Mix
pp. 89
Generation Z in India: Digital Natives and Makers of Change
pp. 105
Generation Z in Pakistan: Individualistic and Collectivist in Orientation
pp. 121
Generation Z in Indonesia: The Self-Driven Digital
pp. 135
Generation Z in Vietnam: The Quest for Authenticity
pp. 149
Generation Z in Malaysia: The Four ‘E’ Generation
pp. 167
Generation Z in Turkey: A Generation with High Hopes and Big Fears
pp. 181
Generation Z in the United Arab Emirates: A Smart-Tech-Driven iGeneration
pp. 195
Generation Z in Asia: Patterns and Predictions
pp. 201
Index
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