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399
A
Authors:
Leonard Berry
,
A Parasuraman
,
Valarie A ZEITHAML
…
Delivering Quality Service; Balancing Customer Perceptions and Expectations
Authors:
Valerie Zeithaml
,
A Parasuraman
,
Leonard Berry
…
Return on Marketing: Using Valor do cliente to Focus Marketing Strategy
Authors:
R. RUST
,
K. N LEMON
,
Valerie ZEITHAML
…
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V Zeithaml
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