Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport

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Journal

Title: Journal of Business Research

Abbreviated Title: Journal of Business Research

Publisher: Elsevier BV

ISSN (Print): 01482963

Publication date Created: October 2018

Publication date (Print): October 2018

Article

DOI: 10.1016/j.jbusres.2018.10.029

SO-VID: ffabe79a-cbef-49dc-be0d-6d45f90d5cb2

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https://www.elsevier.com/tdm/userlicense/1.0/

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