To Farm or Not to Farm: Cuniculture Issues Towards Green Marketing Practices at Hilir Perak, Malaysia

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Abstract

Climate change, global warming, and population increase have sparked the need to reorient Malaysia's food security strategy by adopting green marketing practices in agriculture production. The paper explored green marketing awareness practices among the small-scale cuniculture farmers at Cenderong Balai-Sg. Manik, Hilir Perak, Malaysia. From the qualitative method, the analysis indicated that the rabbit farmers needed to be aware of and practice green marketing strategies. The study's implications showed that eco-friendly packaging products, for instance, will benefit the environment. A balance has to be reached for the farmers to be more innovative in selling their products for environmental sustainability.

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Most cited references 22

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Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

Melissa S. Burnett, Richard Kolbe (1991)

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Behavioural factors affecting the adoption of sustainable farming practices: a policy-oriented review

François Dessart, Jesús Barreiro-Hurlé, René van Bavel (2019)

This paper reviews the findings from the last 20 years on the behavioural factors that influence farmers’ decisions to adopt environmentally sustainable practices. It also proposes policy options to increase adoption, based on these behavioural factors and embedded in the EU Common Agricultural Policy. Behavioural factors are grouped into three clusters, from more distal to more proximal: (i) dispositional factors; (ii) social factors and (iii) cognitive factors. Overall, the review demonstrates that considering behavioural factors enriches economic analyses of farmer decision-making, and can lead to more realistic and effective agri-environmental policies.

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What is Qualitative in Qualitative Research

Patrik Aspers, Ugo Corte (2019)

What is qualitative research? If we look for a precise definition of qualitative research, and specifically for one that addresses its distinctive feature of being “qualitative,” the literature is meager. In this article we systematically search, identify and analyze a sample of 89 sources using or attempting to define the term “qualitative.” Then, drawing on ideas we find scattered across existing work, and based on Becker’s classic study of marijuana consumption, we formulate and illustrate a definition that tries to capture its core elements. We define qualitative research as an iterative process in which improved understanding to the scientific community is achieved by making new significant distinctions resulting from getting closer to the phenomenon studied. This formulation is developed as a tool to help improve research designs while stressing that a qualitative dimension is present in quantitative work as well. Additionally, it can facilitate teaching, communication between researchers, diminish the gap between qualitative and quantitative researchers, help to address critiques of qualitative methods, and be used as a standard of evaluation of qualitative research.

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Contributors

Rugayah Hashim: (View ORCID Profile)

Journal

Title: Environment-Behaviour Proceedings Journal

Abbreviated Title: E-BPJ

Publisher: e-IPH Ltd.

ISSN (Electronic): 2398-4287

Publication date Created: July 31 2023

Publication date (Electronic): July 31 2023

Volume: 8

Issue: 25

Pages: 3-10

Article

DOI: 10.21834/e-bpj.v8i25.4755

SO-VID: fe58966b-66b1-46bb-a9d0-190fab9ed94a

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

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ScienceOpen disciplines: Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

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ScienceOpen disciplines: Psychology, Urban design & Planning, Urban studies, General behavioral science, Cultural studies

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To Farm or Not to Farm: Cuniculture Issues Towards Green Marketing Practices at Hilir Perak, Malaysia

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Abstract

Related collections

Environment-Behaviour Proceedings Journal (E-BPJ)

Most cited references 22

Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

Behavioural factors affecting the adoption of sustainable farming practices: a policy-oriented review

What is Qualitative in Qualitative Research

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