Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising

Wright, Peter V.; Friestad, Marian

doi:10.1086/209435

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Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising

Author(s): Marian Friestad , Peter Wright

Publication date Created: June 1995

Publication date (Print): June 1995

Journal: Journal of Consumer Research

Publisher: University of Chicago Press

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Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: June 1995

Publication date (Print): June 1995

Volume: 22

Issue: 1

Page: 62

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DOI: 10.1086/209435

SO-VID: fe2696c5-9dd3-4bff-997c-0d99678e8809

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Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising

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