Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
Journal of the Academy of Marketing Science
Publisher:
SAGE Publications
ISSN
(Print):
0092-0703
Publication date Created:
September
01 1994
Publication date
(Print):
September
01 1994
Volume: 22
Issue: 4
Pages: 352-363
Article
DOI: 10.1177/0092070394224004
SO-VID: fae8f61f-820b-4968-91f0-7a5166bed269
Copyright © ©
1994