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      Travel intentions of travelers in the COVID-19 context: The moderation of fear of COVID-19

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          Abstract

          Introduction

          The spread of COVID-19 pandemic in early 2020 has significantly affected the tourism industry. Most current tourism research on emergencies focuses on issues such as the revitalization of the tourism economy. However, research on aspects such as visitor perception has not received sufficient attention, This study contributes to the literature by analyzing the effects of social interactions, multidimensional perceived value, fear of COVID-19, and age on travelers’ travel intentions during the COVID-19 pandemic.

          Method

          This study constructs a structural equation model, formulates the corresponding hypotheses, investigates Chinese travelers, and verifies the moderating effect of COVID-19 fear.

          Results

          All of the proposed hypotheses were verified. The three dimensions of perceived value and satisfaction had a significant mediating effect in the relationship between perceived quality and travel intention, and that fear of COVID-19 had a significant moderating effect in the relationship between satisfaction and travel intention. With the moderation of fear of COVID-19, age had a significantly negative effect on travel intention.

          Discussion

          Given extant research demonstrating that both math activities and math talk predict children’s math skills, our results stress the need for multimethod studies that differentiate among these HME opportunitiesThe findings confirmed a significant mediating effect of the three dimensions of perceived value and satisfaction on perceived quality and travel intention. fear of COVID-19 had a significant moderating effect on satisfaction and travel intention. In addition, age had a significant negative effect on travel intention under the moderation of fear of COVID-19; thus, travel intention decreases with age.

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          Most cited references139

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          Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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            PLS-SEM: Indeed a Silver Bullet

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              On the evaluation of structural equation models

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                Author and article information

                Contributors
                Journal
                Front Psychol
                Front Psychol
                Front. Psychol.
                Frontiers in Psychology
                Frontiers Media S.A.
                1664-1078
                02 March 2023
                2023
                02 March 2023
                : 14
                : 1136465
                Affiliations
                Department of International Trade, Changwon National University , Changwon, Republic of Korea
                Author notes

                Edited by: Lluís Coromina Soler, University of Girona, Spain

                Reviewed by: Orhan Akova, Istanbul University, Türkiye; Maria Palazzo, University of Salerno, Italy

                *Correspondence: Yi Ding, ✉ yiding199411@ 123456gmail.com

                This article was submitted to Quantitative Psychology and Measurement, a section of the journal Frontiers in Psychology

                Article
                10.3389/fpsyg.2023.1136465
                10017471
                36935964
                fa1e4a01-7e9e-44f3-b3bd-73af42fd8a80
                Copyright © 2023 Tu, Park and Ding.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                History
                : 03 January 2023
                : 08 February 2023
                Page count
                Figures: 1, Tables: 4, Equations: 0, References: 145, Pages: 14, Words: 13290
                Categories
                Psychology
                Original Research

                Clinical Psychology & Psychiatry
                perceived value,perceived risk,social interaction,covid-19,satisfaction

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