TRENDS OF EVOLUTION OF FOOD SECURITY: DIGITAL TRANSFORMATION, SOCIAL ENTREPRENEURSHIP AND HUMAN DIGNITY

Abstract

This paper examines innovations in the field of ensuring food security for those in need. It is noted that in the modern world, in addition to traditional food supply models (that is, those that set themselves the only goal – to help those in need) innovative methods are emerging (which pursue several goals, one of which is to help those in need). In more detail, this paper discusses innovative methods, to which the authors refer the possibility of creating a public retail network with fixed prices, conducting a markdown procedure, getting food in commercial enterprises for free, obtaining a comprehensive restaurant service at a significantly lower price and self-organization of people in a digital environment. The paper presents a detailed analysis of each of the above methods. The main conclusion of the study is the need to segment the needy depending on their specific needs. The authors propose to distinguish the following groups of people in need: those in need of basic food, those in need of additional food, those in need of socially acceptable practices for obtaining food, the well-off. For each of the selected groups, innovative methods of providing food are proposed, depending on the specifics of the needs of the people in each group. It is noted that considering individual needs while ensuring food security leads to an increase in the quality of life of the population.