Title:
Journal of Marketing Communications
Abbreviated Title:
Journal of Marketing Communications
Publisher:
Informa UK Limited
ISSN
(Print):
1352-7266
ISSN
(Electronic):
1466-4445
Publication date Created:
April
2008
Publication date
(Print):
April
2008
Volume: 14
Issue: 2
Pages: 125-137
Article
DOI: 10.1080/13527260701858497
SO-VID: e7094bc9-1c5d-445c-9512-f97d29584bf2
Copyright © ©
2008