When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior

Goldsmith, Kelly C.; Roux, Caroline; Ma, Jingjing; Campbell, Margaret C.; Winterich, Karen Page; Norton, Michael

doi:10.1002/jcpy.1017

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When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior

Author(s): Kelly Goldsmith ¹ , Caroline Roux ² , Jingjing Ma ³

Editor(s): Margaret C. Campbell , Karen Page Winterich , Michael Norton

Publication date (Electronic): December 15 2017

Journal: Journal of Consumer Psychology

Publisher: Wiley

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Title: Journal of Consumer Psychology

Abbreviated Title: J Consum Psychol

Publisher: Wiley

ISSN: 10577408

Publication date Created: April 2018

Publication date (Print): April 2018

Publication date (Electronic): December 15 2017

Volume: 28

Issue: 2

Pages: 293-309

Affiliations

[1 ]Vanderbilt University

[2 ]Concordia University

[3 ]Peking University

Article

DOI: 10.1002/jcpy.1017

SO-VID: e26c139e-60d1-44de-957c-c100d74bb6cf

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