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Word-of-Mouth Advertising
Author(s):
E. DICHTER
,
E. DICHTER
,
Dichter
,
E Dichter
Publication date:
2004
Journal:
Dictionary of Marketing Communications
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Europe's Journal of Psychology
Author and article information
Journal
DOI::
10.4135/9781452229669.n3968
ScienceOpen disciplines:
Software engineering
,
Sociology
,
Computer science
,
Social & Behavioral Sciences
,
Clinical Psychology & Psychiatry
Data availability:
ScienceOpen disciplines:
Software engineering
,
Sociology
,
Computer science
,
Social & Behavioral Sciences
,
Clinical Psychology & Psychiatry
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