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Measuring Attitudinal Loyalty: Separating the Terms of Affective Commitment and Attitudinal Loyalty
Author(s):
Bob Heere
,
Geoff Dickson
,
B HEERE
,
G Dickson
,
B Heere
,
G DICKSON
Publication date:
2008
Journal:
J. Sport Manag.
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DOI::
10.1123/jsm.22.2.227
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