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      Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance

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          Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

          Claes Fornell, David Larcker (2018)
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            Structural equation modeling in practice: A review and recommended two-step approach.

            James C Anderson, David W. Gerbing (1988)
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              A new criterion for assessing discriminant validity in variance-based structural equation modeling

              Jörg Henseler, Christian M. Ringle, Marko Sarstedt (2015)
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                Author and article information

                Contributors
                Abhisek Kuanr: (View ORCID Profile)
                Debasis Pradhan: (View ORCID Profile)
                Teidorlang Lyngdoh: (View ORCID Profile)
                Journal
                Title: Psychology & Marketing
                Abbreviated Title: Psychology and Marketing
                Publisher: Wiley
                ISSN (Print): 0742-6046
                ISSN (Electronic): 1520-6793
                Publication date Created: March 2022
                Publication date (Electronic): October 08 2021
                Publication date (Print): March 2022
                Volume: 39
                Issue: 3
                Pages: 612-633
                Affiliations
                [1 ]Essex Business School, University of Essex, Wivenhoe Park Colchester UK
                [2 ]Xavier School of Management ‐ XLRI, Circuit House Area (East) Jamshedpur 831001 India
                [3 ]Kent Business School, University of Kent, The Sail and Colour Loft, The Historic Dockyard Chatham UK
                [4 ]University of Auckland Business School Auckland New Zealand
                Article
                DOI: 10.1002/mar.21606
                SO-VID: dea82004-8989-4de8-90f0-af81ebe83690
                Copyright © © 2022
                License:

                http://onlinelibrary.wiley.com/termsAndConditions#vor

                http://doi.wiley.com/10.1002/tdm_license_1.1

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