Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

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Most cited references 48

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Author and article information

Journal

Title: Journal of Service Research

Abbreviated Title: Journal of Service Research

Publisher: SAGE Publications

ISSN (Print): 1094-6705

ISSN (Electronic): 1552-7379

Publication date Created: August 11 2010

Publication date (Print): August 11 2010

Volume: 13

Issue: 3

Pages: 297-310

Article

DOI: 10.1177/1094670510375602

SO-VID: d9cc0198-741d-46ce-a054-c11c6eeb2daa

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