The three pillars of tomorrow: How Marketing 5.0 builds on Industry 5.0 and impacts Society 5.0?

Abstract

In today's environment, the connections between Marketing 5.0, Industry 5.0, and Society 5.0 are gaining increasing attention. Governments and businesses are eager to explore how they can boost both economic competitiveness and societal well-being through strategic initiatives. It is important to ensure that technology adoption, ethical governance, and human capital development all align and are in-sync. This review dives into this challenge, aiming to create a theoretical model that provides significant insight on how Marketing 5.0 influences Society 5.0 through Industry 5.0. By analyzing a broad range of literature, the aim was to offer practical suggestions and guidelines for enhancing competitiveness and societal welfare. 48 studies were analyzed studies to discuss the complexities of the relationships between these three domains. The findings suggest actionable steps and strategies for both businesses and policymakers. Finally, the paper serves as a foundation for future research in this area, exploring the synergy between Marketing 5.0, Industry 5.0, and Society 5.0.