To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Lindgreen, Adam; Reast, Jon; van Popering, Nathalie; Vanhamme, Joëlle

doi:10.1007/s10551-011-1134-0

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To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Author(s): Joëlle Vanhamme , Adam Lindgreen , Jon Reast , Nathalie van Popering

Publication date (Electronic): December 7 2011

Journal: Journal of Business Ethics

Publisher: Springer Nature

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Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

C.B. Bhattacharya, Sankar Sen (2003)

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Corporate Social Responsibility: Strategic Implications*

Abagail McWilliams, Donald S. Siegel, Patrick Wright (2006)

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The Company and the Product: Corporate Associations and Consumer Product Responses

Tom J. Brown, Peter A. Dacin (1997)

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Author and article information

Journal

Title: Journal of Business Ethics

Abbreviated Title: J Bus Ethics

Publisher: Springer Nature

ISSN (Print): 0167-4544

ISSN (Electronic): 1573-0697

Publication date Created: September 2012

Publication date (Electronic): December 7 2011

Publication date (Print): September 2012

Volume: 109

Issue: 3

Pages: 259-274

Article

DOI: 10.1007/s10551-011-1134-0

SO-VID: d6598a7b-85ab-45c2-aa6b-e2f7ecb0d1f6

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