Customer lifetime valuation to support marketing decision making

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Journal

Title: Journal of Direct Marketing

Abbreviated Title: J. Direct Mark.

Publisher: Wiley

ISSN (Print): 08920591

ISSN (Electronic): 15227138

Publication date (Print): 23 1997

Volume: 11

Issue: 4

Pages: 6-13

Article

DOI: 10.1002/(SICI)1522-7138(199723)11:4<6::AID-DIR3>3.3.CO;2-U

SO-VID: d307badf-a5ab-48fa-8852-709573ff9425

License:

http://doi.wiley.com/10.1002/tdm_license_1

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