Program Context Antecedents of Attitude toward Radio Commercials

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Journal

Title: Journal of the Academy of Marketing Science

Abbreviated Title: Journal of the Academy of Marketing Science

Publisher: SAGE Publications

ISSN (Print): 0092-0703

Publication date Created: January 01 1994

Publication date (Print): January 01 1994

Volume: 22

Issue: 1

Pages: 3-15

Article

DOI: 10.1177/0092070394221001

SO-VID: cdf658ec-c61f-45e1-a7fa-7ce1660f2ae8

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