Turner Prize has grown from an unattended state to an authoritative art festival. Besides the innovation of its own evaluation criteria, it also benefits from the extensive involvement of the media in the Turner Prize. The upsurge of visits and public discussion caused by this changed the cultural influence of contemporary art on the public, promoted the prosperity of the art market, and gave birth to new art forms. This paper attempts to analyse the positive and negative influences of mass media on British contemporary art from the Turner Prize and mass media. Keywords: Contemporary Art; Mass media; Turner Prize; Art Market eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI7%20(Special%20Issue).3773