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      Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance

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      Journal of Marketing
      American Marketing Association (AMA)

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          Market Orientation: The Construct, Research Propositions, and Managerial Implications

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            The Effect of a Market Orientation on Business Profitability

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              The Capabilities of Market-Driven Organizations

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                April 2005
                April 2005
                : 69
                : 2
                : 24-41
                Article
                10.1509/jmkg.69.2.24.60761
                c86c2cee-04dd-4f35-9a34-bba885f0d68d
                © 2005
                History

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