Title:
Journal of Interactive Advertising
Abbreviated Title:
Journal of Interactive Advertising
Publisher:
Informa UK Limited
ISSN
(Electronic):
1525-2019
Publication date Created:
March
2010
Publication date
(Print):
March
2010
Volume: 10
Issue: 2
Pages: 28-45
Article
DOI: 10.1080/15252019.2010.10722168
SO-VID: bce2f140-e7e5-45c2-935b-3391fa3071fc
Copyright © ©
2010