Investigating consumer purchase intention in online social media marketing: A case study of Tiktok

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Author and article information

Contributors

Wei Zhang: (View ORCID Profile)

Journal

Title: Technology in Society

Abbreviated Title: Technology in Society

Publisher: Elsevier BV

ISSN (Print): 0160791X

Publication date Created: August 2023

Publication date (Print): August 2023

Volume: 74

Page: 102289

Article

DOI: 10.1016/j.techsoc.2023.102289

SO-VID: b9c9d604-3268-4ae8-ae2b-1dfe66b7c320

License:

https://www.elsevier.com/tdm/userlicense/1.0/

https://doi.org/10.15223/policy-017

https://doi.org/10.15223/policy-037

https://doi.org/10.15223/policy-012

https://doi.org/10.15223/policy-029

https://doi.org/10.15223/policy-004

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