Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
February
2003
Publication date
(Print):
February
2003
Volume: 40
Issue: 1
Pages: 80-100
Article
DOI: 10.1509/jmkr.40.1.80.19134
SO-VID: b19bb064-4ab3-46cc-926e-f0ac7d9b9c12
Copyright © ©
2003