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Whence Consumer Loyalty?
Author(s):
Richard L. Oliver
Publication date
Created:
1999
Publication date
(Print):
1999
Journal:
Journal of Marketing
Publisher:
JSTOR
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Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
1999
Publication date (Print):
1999
Volume
: 63
Issue
:
Page
: 33
Article
DOI:
10.2307/1252099
SO-VID:
aecfaab1-cb2c-4663-adac-839ce71daefc
Copyright ©
© 1999
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