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Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)
Author(s):
Bernardo Figueiredo
,
Jessica Chelekis
,
Benet DeBerry-Spence
,
A. Fırat
,
Güliz Ger
,
Delphine Godefroit-Winkel
,
Olga Kravets
,
Johanna Moisander
,
Krittinee Nuttavuthisit
,
Lisa Peñaloza
,
Mark Tadajewski
,
B. FIGUEIREDO
,
J Chelekis
,
B. DeBerry-Spence
,
F. FIRAT
,
G. GER
,
D. Godefroit-Winkel
,
O Kravets
,
J. MOISANDER
,
K Nuttavuthisit
,
L Penaloza
,
M Tadajewski
Publication date:
2015
Journal:
Journal of Macromarketing
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Developing Data Infrastructures
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DOI::
10.1177/0276146714543524
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