Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

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Measuring Motivations for Online Opinion Seeking

Ronald Goldsmith, David Horowitz (2006)

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Journal

Title: International Journal of Advertising

Abbreviated Title: International Journal of Advertising

Publisher: WARC Limited

ISSN (Print): 0265-0487

ISSN (Electronic): 1759-3948

Publication date Created: January 07 2015

Publication date (Print): January 07 2015

Volume: 30

Issue: 1

Pages: 47-75

Article

DOI: 10.2501/IJA-30-1-047-075

SO-VID: ae70f5bf-2993-49be-99e9-035ac2d19fae

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