Investigating the role of fan club membership on perceptions of team brand equity in football

Biscaia, Rui Maranhão; Ross, Stephen; Yoshida, Masayuki; Correia, Abel Hermínio Lourenço; Rosado, António; Maroco, João

doi:10.1016/j.smr.2015.02.001

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Investigating the role of fan club membership on perceptions of team brand equity in football

Author(s): Rui Biscaia , Stephen Ross , Masayuki Yoshida , Abel Correia , António Rosado , João Marôco

Publication date Created: April 2016

Publication date (Print): April 2016

Journal: Sport Management Review

Publisher: Elsevier BV

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Title: Sport Management Review

Abbreviated Title: Sport Management Review

Publisher: Elsevier BV

ISSN (Print): 14413523

Publication date Created: April 2016

Publication date (Print): April 2016

Volume: 19

Issue: 2

Pages: 157-170

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DOI: 10.1016/j.smr.2015.02.001

SO-VID: ad772005-c9bd-4189-9503-6c4b4ba8cdeb

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https://www.elsevier.com/tdm/userlicense/1.0/

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