Title:
Journal of Consumer Research
Abbreviated Title:
J CONSUM RES
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
December
1975
Publication date
(Print):
December
1975
Volume: 2
Issue: 3
Page: 188
Article
DOI: 10.1086/208631
SO-VID: acf63599-385b-4196-bcac-f97174f1d9f4
Copyright © ©
1975