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Being Human: How Anthropomorphic Presentations Can Enhance Advertising Effectiveness
Author(s):
Phillip Hart
,
Marla Royne
,
Phillip Hart
,
P. Hart
,
M.B. Royne
Publication date:
2017
Journal:
Journal of Current Issues & Research in Advertising
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Primate Tool Use
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DOI::
10.1080/10641734.2017.1291381
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